The foundation of a truly nourished society lies in a healthier community. EBM caters to this by developing healthy, nutritious products and lending institutionalized support to various healthcare facilities. We actively create awareness -especially at grassroots level – and invest in research and development to address the health and wellbeing issues facing Pakistan.
Malnourishment is a major issue in Pakistan, and curing it is one of the millennial development goals of the country. As part of its own goal to nourish lives, EBM has invested in research towards the reduction of malnourishment.
We strongly believe a healthy mother is key to the development of a healthier society.
Extensive research has shown that malnutrition can be addressed from the period of conception to two years of age. The health of a malnourished mother directly impacts the fetus she is carrying, eventually affecting the quality of her newborn’s health.
EBM, with the pediatric department at Pakistan’s leading university hospital, is working on a clinical trial to control micronutrient malnourishment in pregnant and lactating mothers. The company has developed an energy biscuit formulation with micronutrients for effective maternal and fetal weight gain. The project is now complete and will provide the amount of micronutrients necessary for pregnant women to carry a healthy child to term. To complement the project, EBM aims to create widespread awareness of micronutrient malnourishment among women and the ways to overcome it, and has invested in the expansion of AKUH’s neonatal intensive care unit (NICU). The number of beds in the NICU have doubled from 12 to 24 since the inception of this project, and the unit has also acquired specialized neonatal care equipment.
World Food Program
EBM, in collaboration with the World Food Programme (WFP), has been working towards addressing food emergencies in Pakistan following natural disasters such as earthquakes, floods and drought. The company manufactures high-energy biscuits with essential micronutrients as per the recommended daily allowances (RDA) and balanced protein-energy supplementation, and Lipid Nutritional Supplements (LNS – formerly known as Ready-to-use-food or RUFC) for infants and children. Both products are made accessible to undernourished individuals in the country free of cost.
EBM dedicates over one percent of its production capacity to supply these nutritional supplements to the World Food Program.
The World Food Program recommends the biscuits and LNS as ideal supplements to reduce malnutrition across various regions.
To further nourish lives of the people around us, EBM has collaborated with Reckitt Benckiser (RB) to eradicate diarrhea from Pakistan. Despite being a preventable disease, diarrhea is the second leading cause of death among children under five years of age.
Major steps need to be taken to prevent the occurrence of diarrhea, particularly in the rural areas of the country, where the incidence is comparatively higher due to inadequate sanitation and poor hygiene.
EBM and RB’s Project Hope aims to create awareness about health and hygiene to reduce the risk of diarrhea. As part of the project’s empowerment plan, baskets of products with essentials for health and hygiene are being supplied to the rural areas directly at a highly subsidized rate. EBM is giving away Peek Freans Gluco, one of its leading brands known for its vitamin and calcium richness, as a contribution to the basket to support this project.
EBM consistently supports organizations in the provision of healthcare facilities to all members of society
Our support of the Landhi-Korangi center of the Marie Adelaide Leprosy Center (MALC) has been ongoing since its adoption by EBM in 2005. To date, the center has provided healthcare, education and awareness services to thousands of individuals, covering mother and child health, leprosy control and treatment, eye consultations and screenings for cataract, tuberculosis treatment, general health checks, skin consultations, economic help and education awareness sessions.
EBM also assists several leading hospitals in sustaining and upgrading facilities as well as operational costs. These institutions include the Bait us Sukoon Cancer Hospital, Shaukat Khanum Memorial Hospital, LRBT, Civil Hospital, SIUT, Fatimid Foundation and the Indus Hospital.