Since gaining independence, Pakistan has been very fortunate to have socially
conscious entrepreneurs in its midst. A large, diverse number of individuals and groups
have placed the interest of the nation and its people above their own, and in doing so,
have earned the respect and reputation that their companies carry today.
EBM is one of the leading firms of the country, not only in terms of profitability and
growth, but also in the area of social services. EBM’s corporate social responsibility
umbrella has benefited several sectors including environment, education,
health and sports.
Environment
Environmental protection, safety and security have always been the top priority at EBM. While the company is
committed to delivering high quality products, it also
recognizes the importance of being a responsible corporate
citizen. EBM performs its business activities with utmost
respect and care for the environment through proactive
environmental management.
Waste Water Treatment Plant
EBM has set up a waste water treatement plant and the company is using treated
water for gardening purposes and to irrigate the newly landscaped
recreation area and park for children.
Solid Waste Management Area
The company has built a separate area for solid waste so that it does not harm the environment. Mostly waste is disposed off in a manner that is not harmful to anyone.
Development Plan
The company has constructed a lush green area for families, including a children's
play area, three waterfalls and gazebos, at an expenditure of Rs.
6 Million.
TopEducation
EBM strongly believes in education,
especially for females and adults and has sponsored several programmes
such as the Garage School, Clifton Karachi, the CHAEF (Children
Health and Education Foundation) School and the Shaheen KG school
in Kala Shah Kaku, Lahore. The company has also initiated an in-house
literacy programme for its employees by the name of Ujala. Regular
donations and fundraising activities have also become part of
day to day business at EBM, as part of the company’s social responsibility
initiatives.
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Health
In the field of healthcare, EBM’s support
over the years has been extended to Shaukat Khanum Trust, Sahara
for Life Trust, Edhi Foundation, Fatimid, Marie Adelaide Leprosy
Centre, Alamgeer Welfare Trust, The Helpline Trust / Consumer
Protection Council and the Children’s Health and Education Foundation,
to name just some of the beneficiaries. Other initiatives have
included the operation of the Children’s Nutritional Program.
Sports
EBM firmly believes that a healthy
mind works in tandem with a healthy body and has backed the sports
initiatives of individuals and national teams, since the company’s
inception. EBM was also the first corporate entity to have sponsored
cricket, hockey, tennis and golf in the early years of PTV, when
sponsorships were considered a taboo in the marketing circles
of Pakistan.Through its sponsorship support, EBM made it possible
for millions to watch major international sporting events through
the first-ever live telecast, via satellite, of Mohammad Ali’s
boxing bouts (1974), the telecast of the Football World Cup (1973)
and the finals of the All England Lawn Tennis Championships, direct
from Wimbledon.
Extending support in sports to the less privileged, the company has also sponsored the Blind Cricket Tournament 2004 and
the Asian Olympics for Special People in Lahore.
As the legend leads, EBM’s endeavours serve the crucial purpose of creating an awakening and getting others to start
thinking about socially responsible behaviour. This is only possible if more and more companies, and not just the large
ones, come forward to do their bit. The corporate sector must take a long-term view on this matter as a prosperous
community can only benefit the corporate sector in return.
