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Since 1966
Since 1966

Our Journey to Success

Mr Khawar Masood Butt is the force which propelled EBM to its position as one of the fastest growing food companies, and the ultimate biscuit industry leader in Pakistan. His vision and marketing excellence helped create one of the largest household brands in Pakistan. Read More

It all began in the year 1966; the year that saw the advent of a biscuit company then named Peek Freans Pakistan Limited. But no clairvoyant could have predicted that it would be this very company which would go on to become the country's leading manufacturer of biscuits.

Over 48 years down a well-traversed road, the company now known for decades as English Biscuit Manufacturers (Private) Limited, or EBM, has come a long way. But this is no arbitrary rags to riches tale based on good fortune alone. EBM's journey to success has been paved with consistent adaptability, tolerance, and conservative financing.

Courtesy our ‘Never Compromise on Quality’ philosophy, coupled with our constant drive to please our consumers, we can today be rightly proud of ourselves. EBM has an annual production capacity of 155,000 tons; the largest in Pakistan and one of the largest in the region.

Our biscuits are some of the best-loved and most widely consumed in the nation; Peek Freans Sooper is ranked Pakistan’s No. 1 biscuit according to AC Nielsen ranking, and other Peek Freans brands rank highly with consumers, leading within their categories as well. Continually striving to attain excellence, EBM has achieved ISO 9001:2000, ISO 14001:2004, HACCP certification and IIP (Investors in People) recognition. We are also the only food company to have been awarded the Environmental Excellence Awards consistently year after year.

Over time, EBM has assumed a personality of its own to become a true ‘living company’. Of course, the most important element of a ‘living company’ is its people. Our shareholders, management, and employees are the ones who create wealth for the company; they are our most valuable resources.

We are focused on being the best. Improvement and innovation at EBM are more than just buzzwords. They form actual practices that we follow daily thanks to endeavors such as the Centre of Excellence (COE). You can read more about the COE on this website; it is a state-of-the-art research facility that serves the industry and academia alike, fulfilling our mission to constantly improve as well as to be of service to others.

Corporations grow and change over time. In the final analysis, the best companies are those that strategically pursue the triple-bottom-line approach to business; that is, a business growth model based on the 3Ps of people, planet, and profit. This ensures the welfare and growth of society at large (people), the preservation of the environment and precious natural resources (planet), and the pursuit of profitability (profit) in an ethical manner. At EBM, we continue to strive towards these 3Ps, and look forward to an exciting future of even greater growth and prosperity for all involved.