English Biscuit Manufacturers (Private) Limited was established as a joint venture
company in 1965 with the name of Peek Freans Pakistan Limited. In 1966, the UK
sponsor company was renamed Associated Biscuits International Limited (ABIL),
while the venture was renamed English Biscuit Manufacturers (Private) Limited
(EBM), which stands to date.
EBM started manufacturing and marketing the world famous Peek Freans range in
1967 in order to provide Pakistani consumers with nutritious and hygienically packed
biscuits of the highest quality.
True to its corporate claim, 'The Legend Leads', EBM has led the biscuit industry
in Pakistan for 39 years by playing a pioneering role in providing
innovative and high quality biscuits
for every taste bud.
EBM’s trademark, Pied Piper, made its mark three and a half decades
ago, but continues to remain in the hearts, minds, and souls of
the people through the variety and excellent quality of biscuits
manufactured under its umbrella. EBM enjoys the distinction of being
the first food company in Pakistan to promote biscuits
as 'food between meals'.
EBM has been in the business of manufacturing and marketing branded biscuits in Pakistan for 39 years. The brand
name 'Peek Freans' is a household name, and people trust and believe in the quality of the products produced
under this brand. EBM is also the first biscuit company in Pakistan to have achieved ISO - 9001 Certification in
correspondence with its institutional slogan 'The Legend Leads'. The achievement also endorses the company's firm
commitment to high standards of quality.
Under the brand range, Peek Freans, the company today carries the
largest variety of biscuit products including
Marie, Gluco, Click, Sooper, Smile, RIO Double Treat, Marvell, Party,
Peanut Pik, Peanut Pista, Lemon Sandwich and Chocholate Sandwich.
English Biscuit Manufacturers (Pvt) Ltd., or (EBM), is the country's leading manufacturer of biscuits and cookies since 1967, with an annual sales volume and production capacity of more than 65,000 tons and a turnover of more than Rs. 7.0 billion. EBM is the only Company in the industry to have achieved recognized international certifications pertaining to quality control, environmental management system and human resources management, including ISO 9001:2000, ISO 14001:2004, HACCP certifications and IIP (Investors in People) Recognition. EBM is also the only food company to have been awarded Environmental Excellence Award for four successive years 2004, 2005, 2006 & 2007.
As a socially conscious company, EBM consistently supports various humanitarian causes in the areas of education, sports, healthcare and help for the less privileged.
